Pengaruh Financial literacy Terhadap Preferensi Masyarakat Kabupaten Tanah Datar Memilih Produk-Produk Pendanaan Pada Perbankan Syariah

Febby Irfayunita, Hesi Eka Puteri

Abstract


The purpose of this study investigates whether financial literacy affects the  preferences of choosing  the funding product at Islamic Banks. The research method used is a quantutative method that uses a sample of  385 customers of Islamic banks in Tanah Datar district, under condition 2018, this study reveals that financial literacy is positively associated with  the  preferences of choosing funding products.  This finding offer the empirical evidence of the importance on the relationship of financial literacy to the  preferences of choosing  the funding product. It indicates that the financial literacy  is a important point in Islamic banks thay will make peoples turn to Islamic banks . Furthermore, this research recommends strategy of increasing market share of Islamic Bank by increasing public’s finance literacy.



Full Text:

PDF

References


Badan Pusat Statistik. (2016). Kabupaten Tanah Datar dalam Angka. Tanah Datar: Badan Pusat Statistik Kabupaten Tanah Datar.

Ghozali, I. (2006). Struktural Equation Modelling Metode Alternatif dengan Partial Least Square PLS. Semarang: Penerbit UNDIP.

Mangkunegara, A. A. (2002). Perilaku Konsumen. Bandung: PT. Refika Aditama.

Manurung, A. (2009). Succesfull finacial planer a complete guide. Jakarta: Grasindo.

Muat, S., Miftah, D., & Wulandari, H. (2014). Analisis Tingkat Literasi Keuangan dan Dampaknya Terhadap Keputusan Pinjaman Pribadi. Economic and Business Research Festiva;, 465-478.

Noor, F., & Sanrego, Y. D. (2011). Preferensi Masyarakat Pesantren Terhadap Bak Syariah (Studi Kasus DKI Jakarta). Jurnal Tazkia Islamic Business dan Financial Review.

Oseifuah, E. K. ( 2010). Financial literacy and Youth Enterpreneurship in South Africa. African Journal of Economic and Manajement Studies, 164-182.

Otoritas Jasa Keuangan. (2004). Literasi, Edukasi, dan Inklusi Keuangan. Jakarta: Direktorat Literasi dan Edukasi.

Otoritas Jasa Keuangan. (2017). Strategi Nasional Literasi Keuangan Indonesia Revisit 2017. Jakarta: OJK.

Rizkina, Y. P., & Kartini. (2017). Analisis Nisbah Financial literacy dan Financial Behavior Mahasiswa S-1 Fakultas Ekonomi Universitas Islam Indonesia. Jurnal Mandiri Universitas Islam Indonesia, 76-99.

Robb, C., & Woodyard, A. (2011). Assosiation for Financial Counseling and Plang Education.

Sangadji, E., & Sopiah. (2013). Perilaku Konsumen: Pendekatan Praktis Disertai Himpunan. Yogyakarta: Andi.

Sholihin, M., & Ratmono, D. (2013). Analisis SEM-PLS dengan WarpPLS 3.0 untuk Hubungan Nonlinier dan Penelitian Sosial dan Bisnis. Yogyakarta: Andi.

Suryani, T. (2008). Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.

Widyati, I. (2012). Faktor-faktor yaang Mempengaruhi Literasi Keuangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya .




DOI: http://dx.doi.org/10.30983/es.v3i1.973

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 EKONOMIKA SYARIAH : Journal of Economic Studies



Ekonomika Syariah : Journal of Economic Studies
Indexed By:



Copyright © 2017-2020
Licensed Under a Creative Commons Attribution-ShareAlike 4.0 International License.