Application of Dropshipping Method in E-Commerce to Create New Business Opportunities for Students

Dinda Syufradian Putra(1*), Zulfikar - -(2)
(1) Institut Teknologi dan Bisnis Master, Pekanbaru
(2) Institut Teknologi dan Bisnis Master, Pekanbaru
(*) Corresponding Author
DOI : 10.30983/ijokid.v1i2.5006

Abstract

This study aims to create new business opportunities for students using information technology (IT) and the internet by becoming entrepreneurs. The basic concept of using IT and the Internet is to be the main actor in the development of e-commerce and to be a part of it by using certain methods. One method that can be applied in e-commerce is the dropshipping method. With this dropshipping method, anyone can sell goods/services without having to have a stock of goods/services simply by collaborating with manufacturers, shops, and suppliers. The method in this research is an experimental research method. Explorative research aims to explore or deepen knowledge, phenomena, and new ideas to formulate problems in detail. From the research results on 32 students who became participants, the success rate of implementing the dropshipping method in this study was 71.87%, namely 23 students succeeded in selling products while nine other students failed to sell products or 28.13%. This direct practice's high level of success can be used as a reference for development and broad application in creating new business opportunities for students by becoming a dropshipper.

Keywords


Dropshipping, E-Commerce, Entrepreneurship

References


Sherlin. I, “The effect of product innovation and marketing performance on competitive advantage,” Benefita Journal, vol. 1 no.3, pp. 105-112, 2016.

Sulianta Feri, Breakthrough in Selling Online a la Dropshipping++. Andi Yogyakarta, 2014, pp. 2-10

Nanehkaran. Y. A, “An Introduction to Electronic Commerce,” International Journal of Scientific & Technology Research, vol 2(4), pp. 2-5, 2013

Sin. L. G, Purnamasari. R, “China E-Commerc Market Analysis: Forecasting,” Journal of Arts, Science, & Commerce, vol II , issue 3, pp. 1-9, 2011

Purwati. Y, “Standard Features of E-Commerce User Interface for the Web,” Researchers World, vol 2(3), pp. 77-87, 2011

Suroto. B, “Identification of Student Entrepreneurial Spirit (Case Study of Implementation of Excellent Entrepreneurship Program),” Benefita Journal, vol 1, no 3, 154-162, 2016

Boateng. R, Hinson. R, Molla.A, “A Resource-Based Analysis of E-Commerce in Developing Countries,” In Proc 18th European Conference on Information Systems, 2010

Durica. M, Svabova. L, “Improvement of Company Marketing Strategy Based on Google Search Results Analysis,” Procedia Economics and Finance, vol 26, pp 454-460, 2015

Elvis. F. P, Parulian. S, Research Methods, Sadia Medan, 2012, pp. 17-18

Bambang Mudjiyanto, “Types of Explorative Communication Research,” Journal of Communication and Media Studies, vol 22, no 1, pp 65-74, 2018


Article Statistic

Abstract view : 21 times
PDF views : 13 times

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off

Full Text: PDF

How To Cite This :

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Dinda Syufradian Putra, Zulfikar - -

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.